ABOUT FLOWAURA

Colourful, consciously crafted art for expressive living.

Flowaura is a creative studio bringing hand-painted botanical illustrations, original surface patterns and thoughtfully made objects into everyday life.

Inspired by nature, storytelling and the quiet beauty of everyday moments, each collection is created to bring more colour, warmth and personality to the way we live.

Where art begins to bloom

Flowaura was born from a simple belief: art shouldn't only live on gallery walls.

It should become part of the homes we create, the objects we reach for every day and the stories we choose to surround ourselves with.

Every idea begins by hand before evolving through colour, illustration, pattern and experimentation. Some become framed artworks; others find their way onto textiles, apparel, objects or interiors — but they all begin with the same curiosity and love of making.Because creativity is never meant to stay still.

The meaning behind Flowaura

Flowaura brings together flower and aura — nature and individuality.

A name inspired by the idea that, just like flowers, we each grow, bloom and express ourselves in our own way.

Flowaura celebrates exactly that: the colour, character and beauty that make each of us unique.

Finding stories in nature

Flowers have always been at the heart of Flowaura.

Not simply for their beauty, but for what they represent: growth, resilience, individuality and the many ways we all bloom differently throughout life.

Combined with Mediterranean colour, organic shapes and the people, places and cultures encountered along the way, these inspirations become playful compositions filled with movement, emotion and personality.

The flower becomes a starting point — the story is yours to discover.

Created with intention

Every decision we make is guided by quality, longevity and thoughtful production rather than fast trends.

Instead of producing large quantities, many Flowaura pieces are made to order or in small batches, helping reduce unnecessary waste while allowing each collection to grow naturally over time.

We believe the things we choose to surround ourselves with should be made with care, enjoyed for years and loved long after they arrive.

From brush to everyday living

Every Flowaura piece begins with an original idea made by hand.

From illustration to pattern, each design is carefully developed to find the form that suits it best — whether that becomes an art print, textile, garment, object or something entirely unexpected.

Because art doesn't have to end with a frame.
It can become part of the way we live.

LET'S CREATE SOMETHING TOGETHER

Flowaura is always open to creative collaborations with brands, retailers, hospitality spaces and businesses looking for original illustration or surface pattern design.

Whether you're developing a product collection, creating bespoke packaging or looking for artwork that tells a meaningful story, we'd love to explore what we can create together.

Flowaura Founder

Hi, I'm Lidia, the artist and designer behind Flowaura.

I grew up in Valencia, Spain, surrounded by Mediterranean colour and warmth. I eventually found my way to Amsterdam, where Flowaura began to take shape.

I've always been drawn to colour, shape, materials and the unexpected details of everyday life. The places I've called home, the people I've met and the experiences I've collected along the way have shaped a visual language that continues to grow and evolve with me.

Curiosity sits at the heart of how I create. I experiment, follow unexpected ideas and try not to worry too much about knowing where they'll lead. For me, creativity is about holding onto some of the curiosity we have as children.

Explore freely. Make mistakes.
Change direction. Stay playful.

Designed to be collected. Made to be lived with.

Whether it's your first print or the beginning of a growing collection, thank you for making Flowaura part of your story.

Join Flowaura's Garden

Join a growing community and receive exclusive illustrations, wallpapers, studio updates and seasonal gifts.

As a member you’ll receive:
✓ Free phone, tablet & desktop wallpapers
✓ Exclusive downloadable illustrations every season
✓ Studio updates before anyone else
✓ Behind-the-scenes stories

Laptop and phone displaying Flowaura illustrations on a desk
Hand-drawn floral pattern sketches on a studio desk

FROM THE STUDIO

Thoughts on illustration, colour, pattern design and creative living.

Read the Blog